About us

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Our founder

Wil Johnson

Founded by NFL star Will Johnson, Turnover Buffs is more than a sunglasses brand — it’s a cultural statement born from grit, greatness, and Detroit legacy.

The name started on the field. When Will made big plays at Michigan, he'd throw on a pair of Buffs — the signature Detroit shades — to celebrate the moment. What started as a ritual became a symbol: of pride, of performance, and of putting your city on your back.

After being drafted to the Arizona Cardinals, Will knew he wanted to build something bigger than the game. Something that represented not just his journey, but the swagger and ambition of the communities that shaped him.

That’s how Turnover Buffs was born — a brand that blends Detroit street culture, premium design, and the belief that every win deserves to shine.

 Shop now