Our founder
Wil Johnson
Founded by NFL star Will Johnson, Turnover Buffs is more than a sunglasses brand — it’s a cultural statement born from grit, greatness, and Detroit legacy.
The name started on the field. When Will made big plays at Michigan, he'd throw on a pair of Buffs — the signature Detroit shades — to celebrate the moment. What started as a ritual became a symbol: of pride, of performance, and of putting your city on your back.
After being drafted to the Arizona Cardinals, Will knew he wanted to build something bigger than the game. Something that represented not just his journey, but the swagger and ambition of the communities that shaped him.
That’s how Turnover Buffs was born — a brand that blends Detroit street culture, premium design, and the belief that every win deserves to shine.